So I just came back from a taping of what I thought was a food network show where Francois Payard, owner of one of my most favorite dessert (and also restaurant) places in New York, was giving a class on the traditional buche de Noel. So, I was trying to figure out if it was really worth taking half a day off from networking, returning phone calls and other work to further my business…and go to a food network TV taping for a show based entirely on sugar and fat. I was basically going to go on Nationwide TV (and let’s face it worldwide, this is the network that brought us Iron Chef) eating cake. A bit of irony, right?
The afternoon started with some basic networking. There were a few interesting people there. In the spirit of my networking group, Business Networking International and the great Neo-Sage, Larry Sharpe, I was determined to stay out of the box and when people asked me what I did, I said clients used me to make it possible to live in the real world and manage their diabetes. People were interested, they asked more questions. I collected a few cards. Mostly why I was there. I said I wanted to find out about what it took to shoot a cooking show and learn about the production aspects (which I did) and also just ask some basic questions to Francois about whether he’d ever used agave nectar. It so happens the person I was talking to, his first name was Javier, says, “Agave nectar…isn’t that the same stuff from the cactus plant…what they use to make Tequila.” I reply, “Yes it is and its also a great nutritive sweetener that is safe for diabetics. My new friend Javier replies and tells me his father is an Agave farmer and raises agave for Tequila. Super nifty if I am ever to need Agave in bulk. I’ll definitely keep Javier’s info on file.
So I thought I would be bold and ask some questions when they asked us if we wanted to ask Francois any questions. So I asked a basic question – how did he come up with chocolate for the Buche, when traditionally it was a sponge cake, of course I knew he is the MASTER chocolate cake guy (or whatever the French equivalent to that phrase is). He answered something to the effect that Americans love chocolate and it went over really well here – but that he actually makes 4 different kinds of Buche (not sure if there’s a plural of this word) and about 5,000 of them for only the 4 days around Christmas. That is a lot of Buche. So he starts demonstrating how to make the Buche and people ask a bunch of other questions. We are standing. I am getting a bit bored…and hungry. I decide to ask another question…this time the one I really wanted to ask. Francois – what do you think about making some of these Buche friendly to diabetics? He makes a comment how they don’t really taste good without sugar and he’s trying to make them low fat instead. To which I counter – have you ever heard of agave nectar. He says he hasn’t and he’s not really trying to reach a diabetic market. Next he walks us through the recipe where he says he’s not using sugar, he’s using corn syrup – something that really surprises me considering he’s French. I didn’t know French chefs used corn syrup – something I learned and he’s also using non-fat dried milk, which causes the cholesterol to be oxidated and therefore more sticky. So this glorious cake from a famous high end bakery is actually fairly processed. He kept talking about the pasteurized egg yolks and cooking them in a saboyan to which he made a chocolate mousse with cream that probably wasn’t from a grass fed cow. Slightly defeated, but way more informed about what’s in Payard’s cakes and wishing I could sit down at this point, I turn to the person next to me who was extremely curious as to what agave was as were the other three people to her left. We start whispering about it and I make a comment about how Bobby Flay loves Agave Nectar and how he had this woman making an avocado based chocolate mousse with agave on his grill it show from earlier this year. A show I tried out for. He would know what to do with agave, but then again, he’s not a pastry chef.
And then someone walks into the studio and the woman next to me says, speaking of the devil…and there he is, Bobby Flay, and little did I know (or any of us) that this was an episode of Throw Down with Bobby Flay. How awesome! Now I don’t regret taking off half a day of work. So here’s the good news: Francois talks about Bobby’s Buche which looks like it contains far more sugar and cream and looks straight at me and says – this cake is not for your diabetic clients. Awesome! National TV and its getting exposure – tip of the iceberg. Too bad I couldn’t (or didn’t!) say my name or website. Next time…and there will be a next time.
After the initial and taping during the tasting, a woman comes up to me. She says, “What was the name of that sweetener, I will show him. I’ve shown him Stevia. I will see if he will use it.” Thoroughly confused, I ask, “show him?” She replies, “I will show Francois the Agave Nectar you mentioned, he liked your question, and see if he will use it.” She turns out to be Francois’ assistant. So I ask for a card and believe me I will be following up with her. Wow, I was kvelling. At this point, I feel very powerful, and I see Bobby Flay talking with a few of the guests, so I go over. I stand around waiting through other people’s questions which were all very interesting and a woman next to me mentions the Next Food Network Star…another show I tried out for a few weeks ago. She mentions she got a call back and since he is one of the hosts, I guess she’s trying to get a good word in or something. I mention I tried out and didn’t get a call back because I am a healthy chef. He says, oh no – they should have called you back. That would be interesting, he says. So I ask him about Agave Nectar. He says he is not a pastry chef. Yet, the irony of this taping continues…but that he loves Agave in savory dishes and uses it all the time. I mention the restaurant, Tocqueville I used to work in, which is across the street from Mesa Grill and how I have been a fan of Mesa for a while. I don’t mention that I stayed up until 3am to watch him on the first and second appearance of Iron Chef and how huge a fan I am. He says he knows the Chef of that restaurant, Marco and we chat for a bit about it. I am chatting, with Bobby Flay. Wow, because this happens every day! At this point, I just feel like I am having a conversation with a friend. We talk about Miracle Grill where he first worked after visiting the Southwest. I remember going on one of my first dates in New York when I graduated college to Miracle Grill, I mention that. Mesa Grill was already open at that point, but only for a few years…and Miracle grill was pretty damn good, even without Bobby working there. I chat with his wife and his assistant about tuille cookies and how I used to make them. His wife makes a comment about what a pain in the behind they are. I concur, remembering a time when my pastry chef told me he wouldn’t feed the tuille cookies I made to his cat because they were too dark. This was all very cool indeed. I think I’m “MEMORABLE” which is what I need. They didn’t know my name, but I’m pretty sure they will remember my face. Let’s hope when I stop by the restaurant next week they still will. Maybe I’ll stop by tomorrow or over the weekend. Looks like he’s at Bar Americain these days – since he was wearing the “whites” with that label. Thinking strategy for what I can do for Mesa Grill or Bar. I’ve never looked at the menu for that place – so might be interesting to see what he’s doing over there.
I have been wanting to get into restaurant consulting for some time. Today was a fairly bold day for me, I walked into La Bonne Soupe and asked to speak to the chef and see if I could help with the menu to make it more friendly to diabetics. I feel a revolution coming on.
Anyway, I can’t give any more details on the show. I wonder if Payard will start using Agave and I’ll definitely have quite a bit of footage for a video reel to submit with my video press kit. Food Network – watch out. Meredith Sobel is here to stay!